Web Design & WordPress Development | website
ClientEase: a full-fledged website built from scratch for a CRM (SaaS)
expertise
Web Design
methods
Audit,
Heatmaps
tools
Figma,
WordPress Elementor
duration
1 month
What is the project about?
Overview
This design and development project was focused on elevating the brand presence and user experience of a growing B2B CRM platform.
Challenge:
The CRM platform needed its first-ever website – a digital presence that would clearly communicate its value, showcase key features, and convert visitors into leads.
There was no existing structure, content, or visual system to build on — everything had to be created from the ground up.
Solution:
I’ve designed a clean, conversion-focused website that introduces the product with clarity and confidence.
The layout highlights features, builds trust, and drives action – all within a modern, responsive design system tailored for B2B SaaS.
Key points:
01
Build trust with a modern and clean visual identity
02
Simplify presentation of complex SaaS features
03
Increase lead generation and demo requests
04
Ensure seamless experience across all screen sizes
Sitemap
I’ve designed a clear, conversion-oriented structure across 5 key pages:
Typography & Colors
Kumbh Sans
- light
- regular
- medium
- (plain text)
Zen Dots
- regular
- (titles)
HEX: #31333E
RGB: 49, 51, 62
RGB: 49, 51, 62
HEX: #11171E
RGB: 17, 23, 30
RGB: 17, 23, 30
HEX: #6C6C6C
RGB: 108, 108, 108
RGB: 108, 108, 108
HEX: #31333E
RGB: 49, 51, 62
RGB: 49, 51, 62
HEX: #C6E9FD
RGB: 198, 233, 253
RGB: 198, 233, 253
UI Design
Metrics
Metric 1
+42%
Increase in Blog page visits
after implementing a structured layout and SEO-optimized content blocks.
Metric 2
+58%
Higher user engagement
measured by average time spent on blog articles (up from 1:05 min to 1:40 min).
Metric 3
+36%
More demo sign-ups from blog pages
due to contextual CTAs embedded within the reading flow.
I helped transform a feature-rich CRM product into a clean, focused website experience – giving users a clear path from discovery to action, with design that speaks confidence and usability.
A smarter way to share product insights
Where clarity meets conversion – I’ve designed the blog page to educate, build trust, and drive engagement through clean structure, rich content, and intuitive navigation.
...a little more visual!
A clean, conversion-focused website designed to showcase key CRM features, simplify user journeys, and build trust through structured layouts and data-driven storytelling.
Clarity-driven UX
I’ve designed a clean interface that helps users instantly understand the platform’s core value – no friction, no fluff.
Designed for conversion
Every block is built with a purpose: to guide the user toward key actions like demo sign-ups and feature exploration.
Mobile-first by default
From day one, the layout was optimized for phones and tablets — making CRM management accessible on the go.
Content meets context
Feature descriptions, CTAs, and testimonials are placed exactly where users expect them -making navigation effortless.
Dark UI with purpose
The dark theme not only feels modern but also enhances visual hierarchy, focus, and accessibility.
Integrated trust signals
Testimonials, integrations, and real UI screenshots are seamlessly woven in to build credibility from the first scroll.
Branding
Results
Challenge
The CRM platform needed its first-ever website – a digital presence that would clearly communicate its value, showcase key features, and convert visitors into leads.
There was no existing structure, content, or visual system to build on — everything had to be created from the ground up.
There was no existing structure, content, or visual system to build on — everything had to be created from the ground up.
Final takeaways:
I’ve designed a clean, conversion-focused website that introduces the product with clarity and confidence.
The layout highlights features, builds trust, and drives action – all within a modern, responsive design system tailored for B2B SaaS.
The layout highlights features, builds trust, and drives action – all within a modern, responsive design system tailored for B2B SaaS.